Building & Running a Successful Research Business: A Guide by Mary Ellen Bates

By Mary Ellen Bates

The fundamental instruction manual for each details entrepreneur, this can be the quintessential consultant to launching, dealing with, and growing to be an self reliant learn company. From starting to finish, this newly up-to-date examine navigates via each degree of the process—introductory approaches, accomplishing the corporate, the appropriate advertising equipment, and maximizing examine. From making key judgements and shutting the sale to protecting reliable relationships with consumers and tapping into strong info assets past the internet, this quality number of assistance, methods, and strategies is the major to development a winning info enterprise.

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The format may change—you may rely more on marketing efforts that reinforce word of mouth after your business is well-established—but you will continue to do some form of marketing as long as you are in business. org). What I really wanted was to get a sense of the highs and lows of this business—what made this such a rewarding profession and what caused people the most aggravation. As you are reading this chapter, think about how important each of these aspects of the business is to you. Some of the negatives almost everyone experiences, such as isolation, the lack of a steady paycheck, and the constant need to market yourself and your business.

The consequence of relying on software, as most businesses do today, is that you are responsible for providing at least the first line of defense when your PC goes down. As an independent info pro, you have no in-house help desk, no friendly computer geek down the hall who can wander by and figure out what’s wrong. If your printer experiences a meltdown, your phone line suddenly goes dead, or your PC displays the Blue Screen of Death—every Windows user knows about this, the “Fatal Error” message that means whatever you were working on has just been eaten by your computer and you will now have to reboot—you’re on your own.

Com) and downloaded tables of contents of the reports I thought my client might want. By now, the results of my Dialog search had arrived in my e-mail inbox, so I downloaded the files, ran them through a word-processing macro to reformat the articles and strip out the carriage returns within each paragraph, and started going through the material. I deleted a few articles that weren’t as useful as they first appeared, organized the rest, and did some simple formatting to generate a table of contents and make the material easier for my client to read.

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