Building, Leading, and Managing Strategic Alliances: How to by Jeff Hook, Fred A. Kuglin

By Jeff Hook, Fred A. Kuglin

This publication is extraordinary! It represents a senior government view on alliances, but presents a step by step method to guide and deal with alliances.With the stipulations of the worldwide economic climate dictating "Adaptive" organisations, businesses can be seriously hoping on alliances to increase their middle competency succeed in. This publication offers the insights to effectively execute alliances - whatever that merely the easiest of businesses are doing at the present time. it's a needs to learn for someone concerned with alliances.

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Additional info for Building, Leading, and Managing Strategic Alliances: How to Work Effectively and Profitably with Partner Companies

Sample text

Some alliance agreements call for expiration of the agreement unless the two parties agree to renew the agreement. Other alliance agreements call for the reverse—automatic renewal of the alliance agreement unless the two parties agree to review potential expiration or termination of the agreement. Either approach will work, depending upon the business needs of the companies and the past practice of their legal departments. The third item covered is termination of the agreement. One area that must be included in the agreement is termination due to cause or material breach of the agreement.

One cautionary note. There are companies in the marketplace that are very astute at absorbing intellectual property, repackaging it, and reintroducing it to the marketplace under their service marks or trademarks. Be very careful when entering into alliance agreements. It is better to be careful and protective on the front end and avoid a very bad and potentially damaging situation later on. You may be frustrated with the slowness or deliberate speed of your lawyers, but the investment in time to do it right is absolutely essential to protect your crown jewels—your intellectual property.

Tower Automotive, Inc. Visteon Corporation Yazaki North America, Inc. com/info/partners, pp. 1–8; and confirmation conversations with Covisint executives in February 2001. 3 The game isn’t over, but experts are betting that Covisint has the right plan, the right financial backing, the right partners, and the proper legal clearance to succeed. Imagine, an e-business trading exchange succeeding with competitors as founding partners of the joint venture. How did Covisint get this far while so many other e-business trading exchanges have failed?

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