Beyond Persuasion: Communication Strategies for Healthcare by Patricia J. Parsons

By Patricia J. Parsons

The introduction of social media has eternally replaced how companies speak with the general public, and healthcare enterprises are not any exception. Beyond Persuasion offers healthcare managers with a consultant to utilizing strategic communique to fulfill either own ambitions within the electronic age.

Whether healthcare managers are carrying out conferences with staff, answering monstrous quantities of e-mail, or maintaining with Twitter feeds, their luck finally is dependent upon their strategic verbal exchange talents. the 1st ebook to supply a strategic method of managerial communique in future health care, Beyond Persuasion is stuffed with precious info on concerns akin to easy methods to strengthen primary talents, speak strategically with inner teams corresponding to staff and scientific employees, and improve relationships with the exterior neighborhood and either conventional and new media.

In this re-creation, Patricia J. Parsons has extra new references and assets and has up to date the textual content with clean fabric on how you can weave social media instruments, strategies, suggestions, and guidelines into the elemental dialogue approximately communique as a private, specialist, and organizational priority.

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Additional info for Beyond Persuasion: Communication Strategies for Healthcare Managers in the Digital Age

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Academic style. You would have used academic style when you wrote research papers in college. In healthcare settings, you are more likely to read academic papers than to write them, but you need to be 48 Personal and Professional Foundations aware of this style so that you don’t mistake it for business or any other style of writing. ) Academic writing is characterized by complete impersonality, remoteness, objectivity, detailed attribution, and a scholarly tone. Its pace is slower, and it tends to be more ponderous than business writing (although one might reasonably question why this has to be so – and the ubiquity of online academic journals does seem to be making a change in this), takes on a very impersonal, third-person style, and can contain more complicated sentence constructions.

And although you may have even developed a sense of the differences in the individual writers’ styles, that seems years ago and miles away from a healthcare setting and the kind of writing that you are required to do as a manager. But is it really? That depends upon how you define style. A dictionary is always a good place to start (especially when you are writing). ”2 This sounds very much like what your high school teacher was trying to impart to you as you studied English literature. It also has some information for us as we develop our skills in writing on the job.

1 And many healthcare managers are guilty of this. But the fact remains: writing skills are critical to a manager’s ability to communicate on a number of very important levels. In addition, how you write says more about you than you may have intended to say. In this case, with apologies to Marshall McLuhan, the writing in the medium is the message. As you read this, take a mental journey through your own shelf of reference books. B. White) a copy of The Elements of Grammar (by Margaret Shertzer) or a reasonable facsimile • a good book on business writing If you lack even one of these books, you probably haven’t given enough thought to the quality of your writing.

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