Ben & Jerry's: The Inside Scoop: How Two Real Guys Built a by Fred "Chico" Lager

By Fred "Chico" Lager

Whereas Ben & Jerry's is among the best leading edge and socially liable companies, this story is as a lot an instance to younger marketers of what to not do because it is a version of precisely what to do. Lager, former CEO of Ben & Jerry's, used to be one of many company's early avid gamers, leaving within the Nineteen Nineties, and he writes an enthralling tale concerning the $200 million, publicly traded company, which originated in a rehabbed gasoline station the place its founding fathers as soon as ate saltines and sardines and slept on freezer chests all wintry weather so one can open by way of spring. Ben Cohen's commitment, advertising brilliance, and creativity and Jerry Greenfield's burnout, resignation from the corporate, and go back are all faithfully documented, in addition to the commitment of the creation employees to the proper that has characterised Ben & Jerry's. Lager captures the humorousness that stored the corporate facing tough instances, yet that humor dissipates into whining whilst the writer reaches the years whilst he and Ben have been at ideological odds. these few chapters apart, this enterprise heritage might be an thought to these being affected by their very own younger companies in addition to a superb learn if you happen to simply love ice cream.

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Additional info for Ben & Jerry's: The Inside Scoop: How Two Real Guys Built a Business with a Social Conscience and a Sense of Humor

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Everything elsecraftsmanship/quality, service/flexibility, teamwork/learningwas irrelevant. This work virtually demanded one-variable thinking. Perhaps the most depressing episode of my short tenure with this firm came during the preparation of a labor savings presentation for a large industrial client. One of the client managers who was assisting us had developed an imaginative approach to documenting expected savings: He systematically proved three different ways of calculating client benefits.

Thanks to a number of individuals who either reviewed earlier drafts or thoughtfully critiqued ideas in this booknamely, Russ Ackoff, Vic Baxter, Lee Bolman, Joel DeLuca, Bill Evan, Barbara Feinberg, Marlena Fiol, Janet Greco, Don Hambrick, Jim Hartling, Steve Lorch, Sue McKibbin, Howard Perlmutter, Dave Pierson, Lance Rosemore, Michael Schrage, Bob Shaw, Art Shostak, Linda Smircich, Bill Smith, Gerry Susman, Lee Evan Tabas, Ram Tenkasi, John Turchi, Bill Whyte, Tom Wieckowski, and Joan Weiner.

In general, collaboration has not figured prominently in Western thinking. According to Michael Schrage, The Western tradition of intellectual thought doesn't embrace collaboration as a vital creative behavior. You don't find collaboration as part of Aristotelian or Platonic thought (which is ironic, given the role of dialogue in creating enlightenment). Nor is collaboration a part of the Judeo-Christian ethic of community. Adam Smith talked about the "division of labor," not collaboration, Marx heralded the "labor theory of value," yet left the collaborative processes that yield this value virtually unexamined.

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